Peir Brand Story
Peir was inspired by the ancient Occitan word pèir, meaning “rock” —
a symbol of strength and shelter in nature.
Its sound also echoes the Chinese phrase “Be with you” —
a reflection of our commitment to companionship.
Peir was born for those who love or need to be outdoors —
and believe that comfort should never come at the expense of it.
From shelter and sleep to cooling, cooking, resting, and
everyday outdoor living, we create thoughtfully designed products
that bring comfort and ease to life in nature.
From all-in-one auto-inflatable bed-tents and inflatable glamping tents
to portable cooling solutions, outdoor sleeping systems, camping furniture,
inflatable sofas, cooking gear, and accessories, every Peir product
is designed to help you live more freely outdoors.
No need to trade comfort for wilderness.
Here, wild freedom meets gentle grace.
There is also a story hidden in our logo.
The left half of the P is shaped like the number 1 —
representing our aspiration to become the first choice
for outdoor living in the hearts of more and more people.
Peir. Be with you in wild grace.
